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2023/07/05
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What is the role of customer analysis in developing customers
What is the role of customer analysis in developing customers

How many foreign traders can do customer analysis now, and how many foreign traders are willing to do customer analysis in advance before developing? Perhaps the practice of many foreign traders is to choose to find the contact information of the enterprise on Google and send a large number of development letters directly, and send the same development letter to multiple customers at the same time. Next, let's discuss the role of customer analysis in developing customers.

1. What is customer analysis

The so-called customer analysis is to understand customer needs, analyze customer characteristics, and evaluate customer value based on various information and data about customers, so as to formulate corresponding marketing strategies and resource allocation plans for customers.

Second, channels of customer analysis

Company official website, social media accounts such as facebook, linkedin, twitter, Google Maps, customs data, etc., through these channels, you can understand the development, products, social account dynamics and interactions etc.

The information obtained through the official website and other means can determine the classification of the enterprise, whether it is a wholesaler, retailer or trader. You can see the street view of this enterprise or factory on Google Maps Scale, floor area;

Google Maps

Customs data can analyze transaction records, frequency and cooperative customers, etc. Other methods are relatively straightforward and easy to understand and operate, so let me focus on customs data.

3. Customs data

Customs data is the customs declaration form, the import and export trade transaction data of the enterprise, and the real buyer customer information, which includes buyers, suppliers and other information. The specific content is as follows As shown in the figure.

Detailed content of customs declaration

Now there are many ways to obtain customs data information, such as the official customs website of some countries. This is free but the information obtained is limited; of course, the free trial customs data There are also many platforms, such as tracking data.

Trace data

The customs data purchased from the official customs website and other means are generally in the format of documents, which requires you to spend time reclassifying and reorganizing; while the customs data platform generally undergoes data cleaning and has been classified Classes are organized and clearly presented through diagrams, which is more intuitive and saves personal time and cost.

Fourth, the role of customer analysis

1. You can search customs data through product keywords, company names and HS codes, find a company’s import and export transaction records, and analyze customers’ purchase intentions and real purchase needs , procurement frequency and purchasing habits, etc., through these to judge whether it is a high-quality customer and whether it matches your company and products.

2. At the same time, you can find competitors and potential customers in the same industry from customs data, analyze the advantages of competitors' products, understand customers' needs and psychological prices, and know yourself and your enemy.

3. After you have a certain understanding of the target customer, you will be more targeted and sincere when writing a development letter. First of all, you can base it on the title and content. You work hard to understand the target customer, because you have analyzed and you understand his needs, so you can attract the other party's attention in terms of title and content.

4. In terms of content, express the advantages of your own company and products purposefully, focusing on what you can bring to the other party based on the pain points and needs of the other party, with concise and refined expressions. Attract the other party's attention and reply to you, then you are half successful, and the rest is to follow up the needs and communicate.

Finally, I wish everyone success in negotiating orders!

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