Free trial
Back
2024/03/04
118118
What are the characteristics of African customers? What should we pay attention to when developing t
Africa is undoubtedly one of the new blue ocean markets for foreign trade, and its current economic growth rate is very fast, which has led to the rapid rise of the African middle class. The acceleration of urbanization and the rapid rise of the middle class have greatly increased the purchasing power of African consumers.

However, at the same time, due to weak local productivity in Africa, African consumers are highly dependent on imports. Therefore, Africa is a market that is very worthwhile for foreign traders to develop. So, what are the characteristics of African customers? What should foreign traders pay attention to when expanding into the African market?

 
At Leisure
 
Being calm and not in a hurry is one of the biggest characteristics of Africans. They don't rush to do something, which makes them procrastinate in their work. Therefore, when developing African clients, foreign traders must have patience and cooperate with the other party's pace to do things. If foreign traders cannot hold their breath for a while, it will be difficult for the transaction to continue.
 
 
 
Diversity
 
Although we often refer to it collectively as the African market, there are many countries and regions on the African continent, each with its own unique culture, customs, language, and customs. So there are differences in both product requirements and negotiation pace.

Therefore, foreign traders still need to have a deep understanding of the negotiation habits of customers in each country, so as to prescribe the right medicine and increase the probability of successful negotiations.

 
Price-sensitive
 
Due to the late start and short development time of African economies, they are relatively sensitive to prices. They will prioritize products with lower prices and even be willing to sacrifice quality in pursuit of lower prices. Therefore, when foreign traders optimize their products and production processes, they still need to focus more on cost savings.

If your product is indeed priced high, then you need to provide enough evidence to persuade your target customers, such as complex processes, high material prices, and particularly long processing times.

 
Credit standing
 
The overall credibility of African customers is moderate to low, so foreign traders must conduct background checks on customers before conducting transactions with them. You can search for customer names directly through tracking data and see some detailed information about customers.
 
 
(Source:ueedata
 
For example, if we search for a Nigerian purchaser named "ALLIANZ ENERGY AND OILFIELD SUPERT", whose transaction frequency is relatively low and all transactions occurred in August last year, then its business situation is worth further investigation. If the other party is a startup company and there are no further transactions, then the foreign trade person needs to conduct further background checks.
 
Emphasize interpersonal relationships
 
In Africa, interpersonal relationships are very important, and locals often like to call each other brothers and sisters. Therefore, establishing good relationships with customers is one of the effective strategies for negotiating orders. However, this foreign trade person also needs to depend on the situation. If the other party communicates in a business and formal tone from the beginning, the foreign trade person should avoid being too casual.

If you want more features from African customers, you can send us a private message~
Related knowledge
Developing premium customers, starting with Ueedata!
Unlimited access to trade summaries of real buyers and suppliers for free
Free trial
Input your email
Forget the password
Enter password
Contact us for a trial annual payment version
wechat_icon Wechat
AMY Open WeChat and scan
telephone_icon Telephone
020-83226649
13622202157
alert_warn The data of this company is currently unavailable
To discover more high-quality buyers
Please contact customer service
Exclusive hotline:13622202157
Official email:nina@ueedata.com
AMY
Scan the code to contact customer service
Activate advanced version membership, enjoy exclusive privileges, and freely view massive trade data
Enjoy great benefits in the new year, enjoy a 60% discount on benefits to welcome the new year, exclusive to the top 10 users only
Monthly payment Annual payment50% off
Effectiveness
Coupon
Cost
Price difference upgrade: Monthly payment package+7 days free, annual payment package+15 days free
$598.00
Payment Info
Payment Company: 广州联雅科技发展有限公司
Payment Account: 44044301040010464
Bank Name: 中国农业银行广州房建支行
* Please make sure to indicate the order number in the remarks:
Tips
1、 After successful remittance, please contact customer service through the QR code below to provide transfer vouchers, open a member account, and collect invoices
2、 For offline remittance, please remit directly to your dedicated account on Finder Data. The general arrival time for various methods is 1-2 days for Agricultural Bank of China and 3-5 days for interbank transactions (the specific arrival time is subject to the actual arrival time of the bank)
Need help? Please contact out customer service
To provide you with assistance and support.
Exclusive hotline:13622202157
Official email:nina@ueedata.com
AMY
Scan the code to contact customer service
To pay
Cost
$598.00
Price difference upgrade: Monthly payment package+7 days free, annual payment package+15 days free
To pay
Probationary