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2024/05/21

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Give up as soon as you get rejected? No wonder you can’t develop foreign trade customers!

In the process of developing foreign trade customers, it is very common to encounter customer rejection. After encountering rejection, many foreign trade people often feel very frustrated and even give up their efforts. But this is actually a pity, because in many cases, customer rejection does not mean that there is no chance at all. So what should foreign traders do when faced with customer rejection?

Keep your mind stable

In foreign trade business, customer rejection is inevitable. It may be because the customer is not interested in the product or service, or it may be due to reasons such as price and delivery time. Obviously, if it is the latter, there is actually some room for negotiation.

Therefore, when a foreign trader is rejected by a customer, the first thing to do is to stabilize his mentality and not feel that it is over just because he is rejected by the customer. Instead, you should use rejection as an opportunity to learn and find out what the problem is. If you can change it and facilitate a transaction, that would be great. If not, you can learn from your experience and improve your business.

Analyze reasons for rejection

There are reasons why customers reject you, whether it is to get a lower price, or because you already have a stable supplier, or because you have no obvious advantage. Therefore, in order to convince customers and arouse their interest, what foreign traders have to do is to try to analyze the reasons for customer rejection.

You can use tracking data to obtain detailed information about customers, including purchasing frequency, purchasing volume, purchasing preferences, partners, etc.

For example, if you are a foreign trade Soho, and the Japanese buyer named "UNPUBLISHED" who rejected you, we will find that 65.25% of its trade volume comes from the United States, which shows that the company will pay more attention to products and services. quality, not price。

（Source：ueedata）

Then when you follow up with the customer, you should focus on this aspect instead of blindly giving a lower quotation, which will make the customer distrust your product.

Adopt targeted strategies

After you analyze the reasons why customers reject you, you need to adopt targeted strategies. If customers reject you because your products and services do not meet the requirements, then you can increase competition by customizing personalized products or services based on customer needs. If the price does not meet expectations, you can increase customer acceptance of the price by providing additional value-added services or preferential conditions.

Establish ongoing communication

If the customer still refuses, then you also need to keep in touch with the customer, especially after you are sure that the other party is indeed a high-value customer. Establishing long-term and stable relationships with customers can lay a good foundation for subsequent cooperation.

Finally, foreign traders should continue to improve their sales skills, product knowledge and industry insights to cope with the changing market and customer needs. Only by continuous learning and improvement can they stand out from the fierce competition in the future.

If you want to know more tips on dealing with customer rejection, you can send us a private message~

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