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2022/08/02
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How to Conduct Backtracking for Foreign Trade Enterprises
How to Conduct Backtracking for Foreign Trade Enterprises
It is very important for foreign trade enterprises to conduct customer background checks (background checks) before cooperating with customers. This helps to identify genuine and fake inquiries, efficiently screen high-quality customers, understand customer needs and pain points, and thus improve communication and negotiation effectiveness and win high profit orders. Here are some suggestions:

Check enterprise information: Through search engines or enterprise information query websites, enter the company name or website, view the company's official website, industry, scale, annual revenue, product images, etc., and preliminarily determine customer quality and matching.

Understand procurement situation: Understand whether the customer is purchasing from China, what products are being purchased, what quantity is being purchased, what frequency is being purchased, what amount is being purchased, etc., in order to analyze the customer's purchasing intention and purchasing strength.

Analyze report data: Use tools such as tracking data to view customers' purchasing trends during low and peak seasons, as well as order changes, to understand whether the customer's business scale is expanding or shrinking, and further understand customer quality.

Transaction graph analysis: By using tools such as tracking data, identify who the customer's existing suppliers are, which source buyers are, compare with competitors, and identify their own differentiation advantages.

Investigate the business and financial conditions: investigate and understand the business and financial conditions of customers before cooperation to avoid cooperation risks. You can search for relevant information through search engines or contact professional research companies.

Verify contact information: After receiving an inquiry, you can verify contact photos, names, positions, company website, and other information through social media or other channels to avoid falling into the trap of false inquiries.

Understand customer reviews: Search for customer reviews and word-of-mouth, view their reputation and performance in the industry, and learn about the cooperation experiences of other suppliers with the customer.

Investigate competitors: Understand the cooperation between customers and other competitors, analyze the advantages and disadvantages of one's own products and services, and develop more targeted cooperation strategies.

Follow up with customers: During the follow-up process of quoting, sending product images and catalogs, maintain good communication with customers, timely understand customer needs and trends, and lay the foundation for future cooperation.

Through the above methods, foreign trade enterprises can fully understand customer information and provide strong support for establishing cooperative relationships with customers. At the same time, in the process of cooperating with customers, it is necessary to remain vigilant and ensure that one's own interests are not harmed.
 
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