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2024/03/25

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This is the correct way to develop customers on Facebook! Are you sure you don't understand?

Facebook is the world's largest social media platform, with more than 2.9 billion monthly active users. Its huge user base makes Facebook not only the best place for B2C promotion and traffic, but also one of the main channels for B2B to develop customers. So how can foreign traders use Facebook to develop customers?

How to use Facebook to find customers?

1. Use Facebook groups: There are a large number of interest groups on Facebook, including many professional groups. Foreign traders can find groups related to their own industry, join them, get familiar with group members through active interactions, and then send development information to target customers.

2. Direct search: Search for product and industry-related keywords directly on Facebook to find some related customers.

Tips: When choosing keywords, foreign traders should try to choose big words so that the search results will be richer. If there are too many limiting conditions, there may be no search results.

3. Use data tools:There are many customer development tools on the market. For example, using trace data, you can directly find customers through keywords and HS codes. The customer's details page will usually have a Facebook account.

4. Check your competitors’ homepages: Look for the customers your competitors are developing by checking their posts, comments, and likes. You may have unexpected results.

How to develop customers?

Screening customers: Using Facebook to develop customers, the first thing foreign traders have to do is to screen customers, because if you ignore it and directly send development letters to all potential customers, the result is most likely that your account will be blocked before you receive a reply. .

If the account is blocked, the foreign trader needs to register the account again, and the newly registered account is very easy to be blocked, which will cause the foreign trader to fall into a vicious circle, so it is very important to do a good job in customer screening.

You can use tracking data to find potential customers, and by viewing the customer's detailed information, including purchase frequency, purchase volume, orders, etc., to determine whether the customer's products and volume match yours.

Suppose you are a small and medium-sized foreign trade factory and you search for this customer named "BAUSCHER HEPP INC". If you click on the details, you will find that the customer's single purchase volume is not particularly high, but in fact it is relatively large. If it matches, then foreign trade people can have an in-depth understanding of it.

（Source：ueedata）

Optimized development information:How the development information is written will often directly affect the final response rate. Therefore, on the one hand, foreign traders must write development information based on preliminary background investigations. On the other hand, they also need to continue to optimize the development information based on the response rate.

In order to improve efficiency, foreign traders can classify customers and write 3 to 5 sets of development letter templates for each type of customer, and then eliminate and optimize them to select the one with the best effect.

If you want to know more tips on how to develop customers on Facebook, you can send us a private message~

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