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Index > Knowledge > What are the characteristics of Canadian customers? Do you know all this?
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2024/04/01
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What are the characteristics of Canadian customers? Do you know all this?
Canada is a highly developed capitalist country and one of the seven largest industrial countries in the West. Canada has a developed economy and strong external demand, making it one of my country's top ten exporting countries. Therefore, it is also one of the markets that foreign traders can choose. In order to better explore the Canadian market, the first thing foreign traders must do is to understand the characteristics of Canadian customers.
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Negotiation style
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Canadian customers prefer direct and clear communication. They express their needs and opinions very straightforwardly and do not like roundabout or overly euphemistic statements. Therefore, foreign traders should try to be as simple and clear as possible when contacting Canadian customers. And this actually helps improve communication efficiency and speed up the negotiation process.
 
 
 
Character traits
 
Canadians are relatively conservative, so they neither like overly high quotations nor do they like doing business with small profits but quick turnover. At the same time, they also don't like suppliers with frequent price fluctuations.
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Therefore, before making a quotation, foreign traders should comprehensively consider the possibility of long-term cooperation and the factors that may cause price fluctuations, and give a comprehensive quotation.
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Small tips: Canadian customers don’t like overly exaggerated sales methods, which is also reflected in quotations. They don’t like high-low price strategies, so you’d better avoid giving too high prices at the beginning.
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Quality service
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Canadians have relatively high requirements for product quality, and they are also relatively conservative, so it is not easy to gain their trust. Canadian customers usually look at samples first, then visit and inspect the production equipment. If there are no problems, they will only place small batch orders first.
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Only if the first transaction is successful, they will consider placing a large order and establishing a long-term and stable cooperative relationship. But on the other hand, if you have indeed reached a stable cooperation with the other party, the other party will not easily replace you.
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Credit status
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As a developed country, Canada has good business traditions and legal awareness, so its reputation is relatively good. Therefore, foreign traders do not need to be too cautious when cooperating with Canadian customers.
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Of course, basic background checks are still required. You can directly search for customers through tracking data, and you can see detailed information about customers' orders, partners, etc.
 
 
（Source：ueedata）
 
For example, if you search for this supplier named "ST EINER TR ACTOR PARTS INC", we will find that its number of transactions is relatively small, and if you check its partners, you will find that it has changed multiple partners, and Each partner only has one transaction, so sellers need to be more cautious. It is best to conduct an in-depth investigation on them to avoid the risk of defaulting on payment.
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Meeting etiquette
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When interviewing with Canadian customers, there are two points that need to be paid attention to. One is the dress. It is best to wear a conservative suit rather than a suit that is too complicated. The other is the gift. It is best not to be too expensive and also the most convenient. It is best to give gifts without advertising logos, as this will make them think that you are advertising rather than expressing friendship.
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If you want to know more about the characteristics of Canadian customers, you can send us a private message~
 
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