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2024/04/23

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How can foreign traders develop more customers at the Canton Fair? Just read this article!

The Canton Fair (China Import and Export Fair) is known as "China's No. 1 Foreign Trade Exhibition" and is held in Guangzhou every spring and autumn. This year's spring Canton Fair opened on April 15. The total exhibition area of the Canton Fair is 1.55 million square meters, with a total number of about 74,000 booths and 29,000 exhibitors. As of the 14th, 149,000 overseas buyers from 215 countries and regions are forecast, an increase of 17.4% from the previous session.

For foreign traders, participating in the Canton Fair is one of the important ways to develop customers and expand business. So how can foreign traders develop more customers at the Canton Fair?

Plan and prepare in advance

Before participating in the Canton Fair, foreign traders must make sufficient planning and preparations. You need to determine your target customer groups, product display focus and sales strategy, and develop detailed exhibition plans and schedules. At the same time, prepare sufficient promotional materials, product samples, business cards and other materials to showcase your products and services to potential customers during the exhibition.

Design an eye-catching exhibition stand

Your exhibition stand is where you communicate with customers and display your products, so it must be designed to be eye-catching. Carefully design your booth layout and decoration style to highlight your brand image and product features. At the same time, you also need to ensure that the materials on the booth are displayed clearly and orderly to facilitate customers' browsing and selection.

Proactively solicit customers and communicate effectively

During the exhibition, do not wait passively for customers to come to your door, but take the initiative to actively attract exhibition customers and communicate effectively. You need to arouse the customer's interest and attention through a cordial greeting and professional introduction. After understanding the needs and intentions of customers, recommend appropriate products and solutions to establish a good business relationship.

Seize business opportunities and follow up promptly

In the process of communicating with customers, it is crucial to seize business opportunities and follow up in a timely manner. If a customer shows intention to purchase or cooperate, foreign trade personnel must follow up in a timely manner and provide detailed product information and quotation plans.

Participate in relevant activities and exchange meetings

In addition to conducting business activities at the exhibition stand, you can also participate in related activities and exchange meetings organized by the Canton Fair. These events provide opportunities for in-depth communication with customers, understanding of industry trends and expanding business relationships. By participating in discussions and exchanges, we can help you establish more business contacts and cooperation opportunities.

Pay attention to competitors and market dynamics

At the Canton Fair, there are not only buyers from all over the world, but also competitors from various industries. Therefore, you need to pay close attention to your competitors' displays and products to understand market dynamics and competition. By analyzing the strengths and weaknesses of competitors, we can find differentiated competitive strategies to enhance our own competitive advantage.

Continuously follow up and maintain customer relationships

Participating in the Canton Fair is only the first step in developing customers. To achieve long-term cooperation and stable development, foreign traders need to continue to follow up and maintain customers. However, it should be noted that at the Canton Fair, foreign traders often receive a lot of contact information and come into contact with a lot of customers.

If foreign traders choose to follow up with all customers directly, it will not only cause a waste of energy, but may also lead to the loss of customers and orders. Therefore, after the exhibition, foreign traders still need to conduct a background check on customers and then classify them.

You can directly search for customer names through trace data, and you can see customer-related information, including purchase frequency, purchase volume, purchase type, partners, etc.

（Source：ueedata）

For example, if during the Canton Fair, foreign traders received the business card of a buyer named "CASART COMPANY", after searching, we will find that the purchase volume of this buyer is very large, and at the same time, its suppliers are basically from my country. Then the foreign trade people can actually consider focusing on following up on this customer.

If you want to know more tips on developing customers during the exhibition, you can send us a private message~

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